The largest study of audiences in New Zealand, Audience Atlas Aotearoa provides a unique way of understanding the local arts and culture market. It provides detailed insights into New Zealanders’ relationship with arts and culture, which artists, arts practitioners and arts organisations can use to increase audience engagement and audience size.
The Audience Atlas Aotearoa 2020 report was prepared for Creative New Zealand, May 2021
© 2021 Morris Hargreaves McIntyre
